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COPY DIRECTOR, MARKETING

Ralph Lauren


Location:
New York, NY
Date:
05/26/2017
Job Code:
5424056
Ralph Lauren
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Job Details

About Ralph Lauren - About.Polo.com
POSITION DETAIL LOCATION
COPY DIRECTOR, MARKETING - 22001 New York, NY

Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Position Summary
Ralph Lauren is seeking an experienced copy director to function as editorial marketing lead across email and social channels to bring the Ralph Lauren family of brands to life through the power of words.
 
The copy director will assume ultimate responsibility for ensuring that all marketing communications are effective against KPIs and brand-appropriate in equal parts, working with the team of copywriters to define and clarify overall voice and execution across RL brands, including Luxury, Lauren, Home, and Chaps. S/he will also lead the development of all Polo-related emails, inclusive of editorial and promotional messages; partner with brand creative leads to concept seasonal and special event copy hooks; and oversee copy direction and execution for paid and organic social media platforms and our international marketing sites. S/he must be a solutions-focused team player with excellent communication and presentation skills who can be counted on to represent Ralph Lauren’s internal agency across the company. Significant relevant agency experience in the fashion and/or luxury lifestyle space is essential, as is a knack for turning business priorities into fresh, relevant campaign concepts, and to imbue a small number of words with a great amount of impact.
 
Responsibilities:
  • Work with design, merchandising, marketing and visual creative teams to concept and execute seasonal editorial email and promotional campaigns that drive business goals while articulating Ralph Lauren brand values.

  • Develop social media strategies with brand marketing to leverage and exponentially increase growth on Ralph Lauren social media accounts, including Facebook, Instagram, YouTube, Pinterest, and Snapchat. Partner with clients to understand objectives and deliver results from concept to execution for email and social campaigns with support from the greater internal agency, including marketing, creative, photography, and content strategy.
  • Master the overall Polo Ralph Lauren voice, and the subtle differences in tone between Polo men’s, women’s, and children’s, and be able to fluidly move between each.
  • Consistently provide solutions based on client briefs and deadlines; anticipate and proactively respond to future needs.
  • Regularly represent the copy group in meetings with leaders and stakeholders from various company divisions.
  • Contribute to various other initiatives, including new product launches, philanthropy, store openings, RL Magazine, etc.
  • Ensure that all copy, whether digital, print, or in store, is intent-driven, engaging and on brand, and continue to evolve the Polo Ralph Lauren voice to reflect the realities of today and the heritage of the brand.

Qualifications:
  • Bachelor's degree in English, journalism, communications, advertising, marketing (or comparable work experience)
  • Diverse book of work and 7-10+ years’ experience, including substantial agency experience in fashion and luxury
  • Strong conceptual skills with knowledge of how copy relates to design, graphics and concept inspiration Demonstrable knowledge of and passion for the fashion and luxury space
  • Ability to strike a balance between the drive for constant innovation that is endemic to the digital space with the timeless vision and values of one of a great American brand
  • Entrepreneurial, nimble and solutions-oriented mindset
  • Excellent communication, organizational and problem solving skills while working both independently and as part of a team
  • Computer literate, proficiency with Word, experience with database tools and knowledge of Internet technology
  • Position reports to the senior director of editorial

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.





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