POSITION DETAIL LOCATION
DIGITAL CONTENT MARKETING MANAGER - 22354 New York, NY

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.

Responsibilities
• Drive the content marketing strategy for Women’s and Home based on customer insights, business
  trends and company priorities
• Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.), working in
  conjunction with the project management team
• Develop the overall site calendar based on merchandising and brand objectives, leveraging past
  results and campaign objectives
• Report on results on campaign performance, leveraging Omniture, driving continuous improved
  learnings and site execution
• Collaborate with corporate partners on the execution of merchandising, branding and marketing
  initiatives
• Serves as the main digital liaison for RL Advertising shoots, providing online shot list needs and
  ownership
• Partner with internal team to ensure teams, including project management, creative, product and
  more stay true to and align with the project objectives and goals

Requirements
  • Ability to build strong relationships and communicate effectively with internal and external groups
  • Strong knowledge of brands and MS Project, Excel, Word, and PPT, SMC, PMC & Remote Tools, Polovision and Media Compass to help in the documentation and facilitation of everyday tasks
  • High energy and enthusiasm and ability to succeed in a dynamic work environment

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.