POSITION DETAIL LOCATION
DIRECTOR, CIEM CUSTOMER ENGAGEMENT - 22352 New York, NY

Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

Key Responsibilities
 
• Develop regular consumer insights and provide a framework to guide a strategic discussion about
  consumer strategies for CIEM
• Oversee CIEM consumer segmentation and contact strategy, campaign selection, execution,
  measurement & analysis. This individual will also be responsible for driving recommendations to
  evolve our contact strategies and manage consumer experiences
• Develop strategies to increase retention of profitable customers
• Analyze business intelligence, marketing channel effectiveness, customer lifetime value, customer
  behavior & satisfaction
• Strategic planning of annual and seasonal marketing plans in partnership with CIEM Marketing team
• Build marketing program financial models to support business unit goals, partner with CIEM
  Marketing team, Store Operations, Finance, Planning and Creative Services. Reforecast based upon
  business trends.
• Responsible for forecast for Net Plus sales generated from all marketing programs and consumer
  segments on Monthly, Quarterly and Annual basis.
• Assist in the planning, forecasting and measurement of marketing’s impact to the business
• Develop strong partnerships with cross-functional and inter-company peers
• Attract, retain and develop talent

Requirements
 
• Ability to influence and partner effectively within a matrixed organization
• Articulate thoughts eloquently for multiple levels of management
• Strong understanding of the Ralph Lauren brand and enthusiastic willingness to learn
• Ability to see from the customers’ perspective and serve as their advocate
• Understanding of business financials, ROI & profitability
• Strong analytical abilities, including proven application of learnings to drive profitable sales
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team-player; ability to work with all business divisions in a proactive manner and drive results
• Excellent verbal and written communication skills; ability to present complex information in a easy-to-
  understand manner with clear recommendations based on data insight
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
 
Education and Experience
 
• At least 6 years in Direct Marketing, Analytics, CRM/Database and/or Online Marketing; minimum of
  3 years in a leadership role
• Well-versed in all aspects of business intelligence, marketing analytics & retail analytics
• Prior strategic planning experience
• Demonstrated management skills, exemplary analytical capabilities
• Proven ability to mentor and develop staff
• Analytical or Marketing role within a Retail company a plus

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.