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Director of Digital Marketing

Alex and Ani, LLC.


Location:
New York, New York 10012
Date:
05/05/2017
Job Type:
Employee
Job Status:
Full Time
Alex and Ani, LLC.
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Job Details

ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity.  By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality.  As a humanitarian company, ALEX AND ANI is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $40 million. An Inc. 500 Company, ALEX AND ANI continues to expand and drive through digital sales and retail stores and partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. 

 

Summary/Objective

ALEX AND ANI is currently seeking a Director of Digital Marketing. This role will be responsible for the strategy, execution, analysis, and on-going optimization of the company’s online marketing programs. He/she will lead digital activities to drive awareness, new customer acquisition, retention and loyalty, engagement and revenue for the brand.

The ideal candidate will be a well-rounded and digital-savvy professional, with experience across paid digital media and 360 digital campaign management, and will thrive in a fast-growing, entrepreneurial environment.  

 

Essential Duties and Responsibilities

  • Develop, implement and manage all aspects of the company’s digital marketing strategy, with a focus on paid customer acquisition and retention
  • Support and amplify larger brand initiatives with digital programs
  • Work closely with the E-Commerce team on pursuing various digital channels to drive website traffic; achieve a targeted ROI for all ad spend
  • Lead and manage digital channels including SEO, SEM, Affiliate, Display, Social Advertising, Paid Video, Mobile
  • Develop online marketing strategies to drive qualified traffic to retail stores
  • Build trust and maintain strong relationships with internal cross functional partners, including creative and product teams, as well as vendors and partner agencies
  • Test progressive and innovative ideas to position the brand as a leader in the digital marketing arena
  • Meet new customer, revenue, and margin goals, while managing an efficient budget
  • Keep abreast of the latest SEO, SEM and digital industry information, trends and opportunities

 

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Requirements

Travel

  • This position requires limited travel; 0-25%
 

Qualifications and Requirements

  • Bachelor degree, MBA a plus
  • 8 years digital, marketing, agency experience or relevant experience required
  • Management experience required
  • Proven track record in developing, implementing, and growing successful performance marketing media strategies
  • Experience in identifying target audiences and devising digital campaigns
  • Skilled at using data and metrics to provide actionable insights, as well as determine optimizations
  • Ability to build relationships and work cross-functionally with creative, merchandising, and external agency teams
  • Analytic and quantitative skills balanced with creativity and passion
  • Strong oral and written communication skills

 

Ideal Candidate

  • Driven self-starter, with an entrepreneurial mindset 
  • Demonstrated ability to work both strategically and tactically
  • Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
  • Positive and team oriented

ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality.  As a humanitarian company, ALEX AND ANI is passionate about the well-being of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $40 million. An Inc. 500 Company, ALEX AND ANI continues to expand and drive through digital sales and retail stores and partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love.  The company’s World Headquarters is located in the greater Providence, Rhode Island area.

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