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EMAIL MARKETING COORDINATOR

Ralph Lauren


Location:
New York, NY
Date:
05/23/2017
Job Code:
5414577
Ralph Lauren
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Job Details

About Ralph Lauren - About.Polo.com
POSITION DETAIL LOCATION
EMAIL MARKETING COORDINATOR - 21995 New York, NY

Ralph Lauren Corporation (NYSE: RL) is a leader in design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories ad fragrances. For nearly 50 years Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Purpose & Scope:
The Email Marketing Coordinator is responsible for managing the email production, including liaising with creative, providing deliverables to the email service provider, linking strategy, testing and development.
 
Key Responsibilities:
• Manage the overall email calendar, using metrics to meet revenue and business needs
• Focus on email productivity (revenue, circulation) to plan and optimize, including segmentation and
  message type
• Manage the email forecast to ensure that we are tracking to our goals and facilitate contingencies and
  last minute changes
• Evaluate and execute weekly, monthly, quarterly and yearly reporting and suggest other attributes to
  analyze
• Work closely with the broader email team to analyze findings, identify trends and recommend a course
  of action
• Project coordination for new triggers, special projects and transactional emails
• Recommend and execute testing strategies based on data-driven decisions including: A/B testing and
  segmentation/targeting
• Stay current on best practices, strategies, and industry standards related to email recommending new
  methods, innovative ideas, and/or technologies to deliver on KPIs

Requirements:
• Bachelor’s degree and 2-3 years in email marketing with a strong track record of performance
  marketing. A background in ecommerce is preferred
• Strong attention to detail and the ability to project manage several deliverables
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Solid teamwork, communication and interpersonal skills with the ability to work with multiple
  stakeholders
• Demonstrates strong analytical capability. Uses logical thought process to solve problems and has the
  ability to clearly and concisely communicate insight and go forward plan
• Experience compiling, analyzing and tracking data to aid in decision making
• Fluency in Excel
• Previous experience with an ESP a plus

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.





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