Free Country Ltd

Since 1990, Free Country has manufactured casual outerwear and active wear inspired by a modern, active lifestyle and has emerged as a power in the apparel industry with a look and spirit that stands on its own. The company takes a different approach to outerwear by creating compelling designs through a fusion of active performance and fashion. The driving force behind Free Country's success began with its founder, Ira Schwartz, who found inspiration in his own active lifestyle of outdoor sports and especially skiing.

From the beginning, Ira had a vision "to market and merchandise a lifestyle which reflects the philosophy of doing one's own thing-creating authentic outerwear with a not-too-serious attitude, that people will have fun wearing." The result was a collection of men's outerwear constructed from active, high performance fabrics with rugged charm, smart styling and classic authenticity. Ira's innate ability to seek out trends and develop fabrics with special breakthrough characteristics put Free Country on the map in the retail world.

When Ira's wife Jody joined the company in 1994, the inspiration for a ladies collection became clear. The launch of Free Country for women was immediately well received. The strong consumer reaction illustrated that the company possesses a niche, not only in developing high quality, high performance fabrics for the active men's lifestyle, but also for translating these concepts into trend right styles that fit the lifestyle needs in the ladies market. This concept continues to expand.

The kids' division, which had its initial launch in Fall 2001, takes the elements of what Free Country does best and extended that into the children's market. Both the girl and boy's collections have an edginess and sophistication that would catch the eye of any 'kid who wants to look cool'. Pop colors, fun trims, details and innovative fabrics ensure that kids will feel comfortable and confident wearing a Free Country coat. Parents can rest assured that their kids have a high quality jacket produced by a company that knows, better than anyone, how to keep their kids warm and dry-and happy!

Keeping up with the industry's direction of lifestyle dressing, Free Country is now offering a full line of ladies active sportswear, to complete the Free Country family. The line includes styling in fabrics that are perfect for the active lifestyle. Styles include yoga pants, running gear, and even loungewear. This category is designed and produced with the same philosophy as the rest of Free Country's categories: An active lifestyle is a fun lifestyle, and an active lifestyle needs the right clothing to live in. Comfortable, fashionable, affordable clothing that makes sense for when we are doing the things we love.

Free Country styling is often featured in leading magazines, such as In Style, GQ, Cosmo Girl, Lucky, Maxim, Life and Style, US Weekly, People, Star and Vibe. During the holiday seasons of 2002 and 2003, Free Country was one of few outerwear manufacturers to ever run a national commercial on television, and there will soon be another television spot in the near future. Billboards and street signage is another great tool for clearly illustrating the Free Country lifestyle to consumers around the globe.

Headquartered in New York City since 1990, Free Country Ltd. now produces authentic recreational outerwear and activewear for men, women and children. Free Country can be found in a variety of retailers including major department stores, national specialty store chains, national catalogs, sporting goods stores, outdoor stores and better specialty stores. Free Country has also developed a strong business in creating its signature looks for private label outerwear at several major retailers. The company distributes its product throughout the U.S and Canada.

Free Country is located at 80 West 40th Street, New York, NY 10018. The telephone number is 212.719.4596.

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