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kate spade

kate spade opened its first shop in 1996 in new york city's soho at 59 thompson street. it quickly outgrew the space and moved around the corner to 454 broome street in the fall of 1997. the store became a laboratory for different categories, from paper to travel.

as kate spade grows and evolves, a great deal of product development continues to occur within the company. based on kate's love of textiles, pattern, and strong geometric shapes, the company developed a signature, iconic design element. inspired by the op art movement of the sixties, this element has proved multi-faceted and naturally developed into a new company mark and graphic art pattern. various interpretations of the design were incorporated into the handbag, luggage, shoe, glasses, and paper collections and introduced as the "noel weave" collection in the fall of 2001. the company plans to incorporate this signature mark into its identity system and product collections going forward as a complement to the enduring "kate spade new york" logo.

taking a modest, creative approach to design and marketing, rather than the risk being a flash in the fashion pan, the four partners, together with a wonderful group of people, continue to build a company based on vision, graciousness, and old-fashioned hard work.

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