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Urban Outfitters

Our established ability to understand our customers and connect with them on an emotional level is the reason for our success.

The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, and Terrain — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.

  • Company Industry:Retail / Wholesale
  • Company Type:Corporation
  • Number of Employees:less than 100
  • Stock Exchange:NASDAQ
  • Stock Symbol:URBN
  • Annual Sales:$1.9 billion (2009)
  • % of Sales Change:1.1%
  • Line of Business:

    Our established ability to understand our customers and connect with them on an emotional level is the reason for our success.

    The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, and Terrain — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.

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  • Company Careers Page
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