29 days old
2018-08-242018-09-23

Sr. Digital Designer

Brooklyn, New York 11205
  • Job Type
    Employee
  • Job Status
    Full Time
The Director of CRM will develop, manage, execute and optimize marketing initiatives that will grow relationships with customers – from acquisition through to repurchase with the goal of maximizing lifetime value. The Director role requires a mix of strategic planning, critical thinking and the ability to execute and assess performance. This role will report to the VP of Retail/eCommerce with a dotted line to VP of Marketing/Communications.

He/she will develop scalable acquisition opportunities to increase our reach, optimize the customer on-boarding experience, and advance our on-going marketing efforts to convert prospects into buyers, and mid-value customers to high-value. Additional responsibilities, will be a focus on customer segmentation, developing behavioral triggers, analyzing and reporting on delivery, providing campaign analysis to build a highly responsive database, and maximize acquisition growth rates across all retail channels.

The Director of CRM will partner cross-functionally with the Directors of Marketing, eCommerce, Retail Stores and Technology to effectively lead this effort and build a highly reactive customer-centric organization.
The Sr. Digital Designer is responsible for creating compelling, cohesive, on-brand creative executions across all digital channels, including the website, email, social media, and paid advertising. This individual should possess the skill set to transform concepts into wireframes and visual assets for an impactful and memorable brand and customer experience. He/she should have solid experience in and knowledge of the digital field, design best practices, and current digital trends. 
 
Responsibilities: 
• Create on-brand, engaging visual assets across all digital channels, including homepage refreshes, editorial landing pages, cross-promotional banners, and other site assets, emails, digital display banners, Facebook link ads, Instagram carousels, and Google ads
• Optimize, slice, and deliver artwork for digital usage
• Support Art Director and collaborate with Design team in conceptualizing and executing seasonal initiatives in a 360 degree, omni-channel fashion
• Ensure alignment and maintain consistency of brand look and feel, standards, and voice across assets
• Collaborate cross-functionally with other teams and utilize business data and analytics to make informed decisions that support business growth
• Communicate all necessary information effectively with relevant team members from project start through delivery
• Assist in maintenance of the brand's website and QA process
• Stay abreast of competitor creative and current trends in the online retail space
• Support innovative thinking to further company technological advancement
• Help identify areas of creative business opportunity and propose solutions
 
Qualifications:
• Minimum Bachelor's in Fine Arts    
• Minimum 10+ years' experience in luxury and/or fashion industries    
• Strong sense of design, clean, modern aesthetic, image manipulation and cropping skills, keen eye for typography, visual hierarchy, and composition
• Experience in a high volume, deadline-driven environment
• Meticulous attention to detail and an ongoing commitment to achieving high quality results
• Strong understanding of successful E-commerce and responsive design
• Strong knowledge of digital asset optimization and best practices
• Clear and effective communication skills
• Excellent organizational skills
• Ability to collaborate and work well independently
• Dedicated and passionate about Lafayette 148 New York, fashion, and digital
• Drive for innovation and proactively seeking knowledge in emerging technologies and markets
• Proficiency in Adobe Creative Suite

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Sr. Digital Designer

Lafayette148
Brooklyn, New York 11205

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